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Content Designer, Messaging

  • Los Gatos, California
  • product design
Netflix is seeking a Content Designer (Copywriter, Content Strategist, UX Writer, Product Writer) who combines creative leadership and communication with a passion for entertainment and user experience design.

The Role: You’ll collaborate with cross-functional teams to extend our product experience. You’ll be testing new ideas and approaches to messaging that attract new Netflix members, delight existing ones, and create business value.

The Team: You’ll join a small, collaborative group of Content Designers who work side-by-side with Product Designers, Product Managers, Engineers, and Analysts. Importantly, you’ll work closely with our Globalization team so our product is amazing for all our members around the world.

Your Skills:

  • You’ll provide both strategic direction and hands-on writing.
  • You are a storyteller at heart who can craft and orchestrate cohesive narratives across all our channels — in-product, on TV, in emails, and notifications.
  • You understand that voice is key to people connecting to and forming relationships with a product.  
  • You love a no-holds-barred brainstorm as much as an expertly organized test plan. You know how and when to switch gears between big, fanciful ideas and practical, effective execution.
  • You have deep knowledge of messaging channels, and can think through design implications for different message types, audiences, and scenarios.
  • You possess a keen sense of empathy for the entertainment audience, and a burning curiosity about where the industry is headed.
  • You think about personal and public entertainment in many dimensions and can articulate various approaches to presenting new content experiences.
  • You communicate productively with visual thinkers and will be comfortable advocating for your point of view in our candid, feedback-driven culture.
  • You think deeply about the intersection of human behavior and language, and you obsess over how brands might build rich and meaningful relationships with the audiences they serve.

Key Responsibilities:

  • You will work on several projects at once, providing concepting, content strategy and writing from early ideation through final execution.
  • You will initiate your own innovation projects and identify opportunities to join existing projects to elevate the quality of their communications.
  • You will provide leadership and drive teams toward creative solutions.


  • Relevant writing experience: consumer-focused copywriting, entertainment journalism, short-form digital, script writing, UX writing
  • Exceptional English writing and editing ability
  • Experience with A/B testing preferred
  • Experience working in a product design or UX team
  • Demonstrable creativity
  • Analytical thinking about customer journeys and content flows
  • Outstanding communication, presentation and people skills
  • Highly collaborative and self-directed
  • Mastery of AP style and the confidence to know when to break the rules
  • Experience partnering with design teams
  • Experience working with global brands
  • Proficiency in languages other than English is a plus
The Role: This is a full-time salaried role located in our Los Gatos office, reporting to the Content Design Manager in the Experience Design (XD) team.