Brand Manager, Japan
- Tokyo, Japan
It’s not often there’s an opportunity to join a company that is changing consumer habits all over the world, and challenging an entire industry at the same time. In addition to the marketing we do around our Netflix original titles we are also investing in brand advertising, to strengthen the relationship between our titles and our brand, and reinforce the emotional relationship our members have directly with Netflix.
Japan is an important market for us and this is an exciting time to be part of driving our growth with a handful of stunning colleagues who are responsible for driving our success in Japan. From a strategic standpoint, the manager will need to understand the Japanese market and our broad Netflix business goals to lay out what it will take to build love for our brand in one of our growth markets.
We’re looking for talented individuals who are bold enough to take on advertising for a brand that makes movies and TV for a living. Our brand campaigns will stand shoulder to shoulder with beloved Netflix IP like Stranger Things or Busted! Candidates will join while we are also in the middle of developing our brand strategy.
You will need to have 10+ years working both agency and client side. We especially love candidates that have dabbled in multiple fields. You should have experience on global brands establishing themselves in Japan, and you should be able to prove your skill in navigating local cultural context and international production environments.
The manager will have the freedom and responsibility to manage campaigns for our brand from start to finish in the market. You’ll write clear, strategic, insight-driven briefs, and build relationships with cross-functional marketing partners internally and creative external partners. You’ll handle budgets, lead through production, and analyze campaign performance.
You should be comfortable on a shoot. Because working with talent is critical to the role, you’ll need to charm your way through challenges with talent in front of and behind the camera. You’ll be a problem solver, figuring out how to save money when necessary, and rolling with the punches when things go wrong. You’ll understand our business deeply and build strong relationships with internal stakeholders from our content, product teams and international marketing teams. You’ll also bring with you a network of creative professionals that you love working with.
Above everything else, you have to be creative, and you have to absolutely love movies and TV.
Be sure to read through the Netflix culture deck. If this all sounds like your cup of tea, maybe you’ll take The Crown.