Brand Manager, India
- Mumbai, India
It’s not often there’s an opportunity to join a company that is changing consumer habits all over the world, and challenging an entire industry at the same time. In addition to the marketing we do around our Netflix original titles we are also investing in brand advertising, to strengthen the relationship between our titles and our brand, and reinforce the emotional relationship our members have directly with Netflix.
India is an important market for us and this is an exciting time to be part of driving our growth with a handful of outstanding colleagues who are responsible for driving our success in India. From a strategic standpoint, the manager will need to understand the Indian market and our broad Netflix business goals to lay out what it will take to build love for our brand in one of our growth markets.
We’re looking for talented individuals who are bold enough to take on advertising for a brand that makes movies and TV for a living. We’re looking for a person who is as passionate about storytelling as we are. You understand what levers to pull in order to elicit an emotional response from our audience. Our brand campaigns will stand shoulder to shoulder with beloved Netflix content campaigns like Stranger Things or Sacred Games.
You will need to have 10+ years working both agency and client side, with a copywriting, creative, strategy and/or producer background. We especially love candidates that have dabbled in multiple fields. You should have experience on global brands establishing themselves in India, and you should be able to prove your skill in navigating local cultural context and international production environments.
The manager will have the freedom and responsibility to manage campaigns for our brand from start to finish in the market. You will understand that we move fast and don't always think in terms of pre-planned campaigns tied to constant or functional benefits, but want to develop creative ways to express our brand. You’ll write clear, strategic, insight-driven briefs, and build relationships with cross-functional partners internally and creative external partners. You’ll handle budgets, lead through production, and analyze campaign performance.
You should be equally comfortable on a shoot as you are in the meeting room. Because working with talent is critical to the role, you’ll need to charm your way through challenges with talent in front of and behind the camera. You’ll be a problem solver, figuring out how to navigate ambiguity when necessary, and rolling with the punches when things go wrong. You’ll understand our business deeply and build strong relationships with internal stakeholders from our content, product teams and international marketing teams. You’ll also bring with you a network of creative professionals that you love working with.
Above everything else, you have to be creative, and you have to absolutely love movies and TV.
Be sure to read through the Netflix culture deck. If this all sounds like your cup of tea, maybe you’ll take The Crown.