Manager, Brand & Editorial - DACH
- Amsterdam, Netherlands
With hundreds of original TV shows, films, documentaries and more produced for all kinds of tastes and all kinds of moods, we need our owned social channels to promote Netflix in more ways, talking about more titles, to more people in more places than ever before.
This means WHAT content we’re producing, WHY we’re making it and WHY it’s meaningful in local culture and people’s lives. This approach requires best-in-class editorial strategies and innovative approaches to content ideation and production.
In essence, this position will be the Editor-In-Chief of our Netflix social handles in our DACH markets, including but not limited to Facebook, Twitter, Instagram and YouTube, as well as the responsible for collateral projects (i.e.podcasts or messengers).
The successful Brand & Editorial Manager needs to be a seasoned executive capable of balancing what our community wants to talk about with what our business needs. Equal parts brand strategy, audience development, platform and content strategy, we need someone who can help us find the right people and talk to them in the right way about the right things in the right places.
While we value being hands-on and love people who can fire off the perfect tweet, this is not a community management role. This is a strategic position that will be mostly responsible for directing a team of external best-in-class strategists, writers and creatives on both short and long lead projects. In addition, the Brand & Editorial Manager will be tasked with developing market-specific brand campaigns in conjunction with the Consumer PR and local marketing teams.
Other key responsibilities:
• Own social platform and audience strategy in Germany, Austria and Switzerland.
• Develop a clear editorial vision, tone of voice and the right content strategies to build our brand into a trusted and engaging source of entertainment and information in the social space and beyond.
• Work with external creative agencies and other vendors to help them build teams with the right level of experience and expertise.
• Build editorial calendars and create or leverage existing marketing shoots, press junkets, set visits and/or other talent-driven events.
• Develop innovative features and fixtures that are shareable, ownable, impactful and scalable.
• Work cross-functionally with Marketing, Consumer PR, Publicity and Partner Marketing teams to compliment high-profile title campaigns, serve as the brand’s first line of reputational defense and deepen consumer understanding of key Netflix benefits. Write briefs for brand campaigns and award and oversee projects from inception to final execution.
• Build and manage budgets. Stay on top of social media trends, news and other timely events to seize on reactive opportunities. Use internal and external social analytics and other internal data to inform strategy and detect new opportunities.
• Actively engage in strategic conversations with social insights and community perspectives.
Background and skills
The ideal candidate will have a natural passion for entertainment, a deep understanding of internet culture and a knack for spotting and shepherding great storytelling in the digital space. To that extent, candidates with more than five years of editorial experience in digital, print or video, as well as hands-on experience with social media, will receive strong consideration. In addition, we also look at:
• Local market, language and landscape expertise. We need someone who understand german culture. Someone who is a social native and speaks internet in the region.
• Strong English communication skills. While the consumer-facing output of the work will be in local language, most internal communication is handled in English. Netflix is a memo and debate-intensive culture and team members are expected to participate and contribute to strategic discussions often and significantly.
• Solid grasp of analytics and social listening tools. We don’t let data determine our actions but we do rely on data to inform our judgement and intuition. You don’t need to be a pivot table genius to work here but you do need to have a good grasp of analytics in order to ask the right questions to our analytical partners.
• Talent management skills. Aside from understanding how to behave professionally around talent, we value the capacity to earn trust with them and their representatives -- a key part of obtaining buy-in for creative ideas and executions.