Ad Operations Lead - Global
- Los Angeles, California
It's an amazing time to join Netflix as we continue shaping the future of global entertainment. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. Marketing Operations at Netflix is focused on establishing a global operational center-of-excellence for cross-functional project management, creative production and execution of our marketing campaigns.
The Netflix Global Ad Operations team is responsible for architecting and activating all digital media campaigns (including RTB, paid social and reserve media) in support of our campaigns throughout the world. Reporting into the Senior Manager, Global Digital Production, the Global Ad Operations Lead will play a pivotal role in ensuring effective and efficient execution workflow within our campaign operations. With continued international expansion of our marketing strategies and a growing slate of original series and films, it's a great time to join Netflix.
- Manage the trafficking, set-up and QA of our digital media campaigns for a specific region or set of campaigns
- Proactively seek out ways to solve for some of our inefficiencies. For example, identify areas in our workflow where an inordinate amount of time is spent on manual, non-value add work and propose potential resolutions.
- Identify ways to unlock value further upstream in our digital campaign planning, set-up, and optimization processes
- Maintain a strong relationship with 3rd party ad serving partners, staying abreast on the latest trafficking solutions and certification processes
- Continually push smooth integration of new creative formats and 3rd party partner technologies
- Identify and report ad platform UI bugs to ad platform engineers and troubleshoot for resolution
- Assist programmatic campaign managers and external agency partners with technical issues related to ad serving, tracking, and creative compliance
- Experience in ad operations and trafficking with a strong understanding of implementation factors, quality assurance best practices and legal standards
- Strong technical mind and background. Ability to delve into technical conversations with our ad technology, data science and engineering teams.
- 4+ years of Digital Marketing experience
- Exposure to/experience with programmatic marketing systems (DSP, DMP, ad serving, Social Ads API Platforms, etc.)
- Familiarity with at least one web debugging tool (Charles, Fiddler, Httpfox, Chrome Developer Tools)
- Experience with testing new ad product solutions and managing new ad technology platform integrations or migrations
- Strong grasp of digital marketing best practices
- Experience working in Doubleclick Campaign Manager
- Experience with additional 3rd party ad servers as a strong plus (rich media display, video, mobile)
- Experience with/exposure to machine-learning-based testing and setting up multivariable & A/B tests within various ad serving platforms
- Experience with dynamic ad serving and DCO a plus
- Extraordinarily organized with a strong attention to detail
- Excellent communication skills - as the go-to person for our campaign execution, strong communication skills are a prerequisite for success.
- See Who We Are and what our Culture is like.
- You are passionate and curious about all aspects of digital marketing and paid social creative.
- You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity.
- You are an agile, goal-oriented personality, driven to succeed and always up for a challenge!