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Social Media Manager - Japan

  • Tokyo, Japan
  • Marketing

It’s not often there’s an opportunity to join a company that is changing consumer habits all over the world, and challenging an entire industry at the same time. The social manager role at Netflix is a blend of strategy and creative, responsible for launching social campaigns that get people so excited for the Netflix brand and original titles that they sign up.

From a strategy standpoint, the manager will need to understand the Japanese market, our broad Netflix business goals, and local social behavior to lay out what it will take to win the word of mouth game in one of our growth markets. The successful candidate will display the curiosity to learn the Netflix business, analyze high volumes of information quickly, and make smart choices. You will have a great opportunity to represent the Japanese local context and help many colleagues from content, product and marketing approach the market with confidence.
Creatively, our goal on the marketing team is to build campaigns that prioritize earned media and social conversation. With our original titles and a strong brand, we try to earn as many impressions as we can get before buying them. The social leader will manage agencies, develop creative, and even work with talent from time to time. He or she will need to have impeccable taste, vision for how to stand out from the competition, and a strong instinct for ideas that will get consumers talking. In addition to shaping the Netflix brand in Japan, you will work closely with the originals team in Hollywood to make our shows relevant for Japanese viewers.
The right hire will bring a deep knowledge of the social media landscape, including a strong understanding not only of their features and technology, but of the new consumer behaviors emerging everyday. We work in a fast-moving environment like a newsroom, constantly mining conversation for insights and ideas, and shaping how consumers and media think about us.
A little bit about the team:
-With social managers from nearly every major country around the world, we’re a bit like the UN of social media
-We love a good pun
-We aren’t afraid to get our hands dirty and don’t think community management is a dirty word
-We have a head for business. We understand working in a corporate context even though we find ways to bring our personality to work
-We love movies and TV and could talk about it for hours. We keep a running spreadsheet on Making a Murderer theories, share lists of our favorite TV episodes of the year, and sometimes go to the movies together

The manager will have 7+ years of experience with some combination of consumer brand, media, entertainment, and agency work in marketing and communications. Our culture attracts daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and curiosity. Read the culture memo. If it resonates for you, maybe you’re the right person to join the Netflix team.